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Customer visits : building a better market focus / Edward F. McQuarrie.

Lippincott Library HF5415.1263 .M37 1993
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Format:
Book
Author/Creator:
McQuarrie, Edward F.
Language:
English
Subjects (All):
Industrial marketing--Research.
Industrial marketing.
Communication in marketing.
Consumers--Attitudes.
Consumers.
Customer relations.
Physical Description:
xvii, 173 pages ; 23 cm
Place of Publication:
Newbury Park, Calif. ; London : Sage Publications, [1993]
Notes:
Includes bibliographical references and index.
ISBN:
0803946694
0803946708
OCLC:
28374769

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