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Customer visits : building a better market focus / Edward F. McQuarrie.
Lippincott Library HF5415.1263 .M37 1993
Available
- Format:
- Book
- Author/Creator:
- McQuarrie, Edward F.
- Language:
- English
- Subjects (All):
- Industrial marketing--Research.
- Industrial marketing.
- Communication in marketing.
- Consumers--Attitudes.
- Consumers.
- Customer relations.
- Physical Description:
- xvii, 173 pages ; 23 cm
- Place of Publication:
- Newbury Park, Calif. ; London : Sage Publications, [1993]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0803946694
- 0803946708
- OCLC:
- 28374769
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