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Organizational aspects of health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, editors.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Mass media in health education--Case studies.
- Mass media in health education.
- Organizational effectiveness--Case studies.
- Organizational effectiveness.
- United States.
- Mass media in health education--United States--Case studies.
- Genre:
- Case studies.
- Physical Description:
- ix, 249 pages : illustrations ; 23 cm
- Place of Publication:
- Newbury Park : Sage Publications, [1993]
- Summary:
- How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0803949979
- 0803949987
- OCLC:
- 27811578
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