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Contact : customer service in the hospitality and tourism industry / Donald M. Davidoff.

Van Pelt Library TX911.3.C8 D38 1994
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Format:
Book
Author/Creator:
Davidoff, Donald M.
Language:
English
Subjects (All):
Hospitality industry--Customer services.
Hospitality industry.
Tourism--Customer services.
Tourism.
Physical Description:
xv, 264 pages : illustrations ; 23 cm
Place of Publication:
Englewood Cliffs, N.J. : Prentice Hall, [1994]
Contents:
1 What is Service? 3
Service 4
The Importance of Service 15
Myths About Service 15
2 Understanding the Service Product 19
Why Is Service Different from Retail? 19
The Future of Service 21
Why Is Service So Bad Today? 22
Does Service Have a Chance? 24
What It Will Take for Service to Succeed? 25
3 The Laws of Service 30
First Law of Service 31
Second Law of Service 35
Third Law of Service 35
Part 2 The Service Environment: Roles and Relationships 39
4 The Players 41
The Customer 42
The Company 49
5 The Environment 58
Technological Forces 59
Economic and Competitive Forces 61
Social and Cultural Forces 63
Political and Legal Forces 67
6 Company Responsibilities 71
Setting a Service Strategy 72
Selecting and Training Service-Oriented People 75
Designing and Implementing Customer-Friendly Systems 77
Legal Responsibilities to Customers 81
Responsibilities to Customer-Contact Employees 82
7 Customer-Contact Employee Responsibilities 87
Proficiency 88
Professionalism 88
Pride 90
Responsibilities to Customers 91
Responsibilities to the Company 93
Responsibilities to Co-Workers 93
Responsibilities to Themselves 93
Part 3 Service Tools 95
8 System Tools 97
Hardware 98
Software 103
9 Interpersonal Communications 120
Reasons for Communication 121
A Model for Communication 123
The Communication Process 125
Flows of Communication 126
Formal versus Informal Communication 127
Barriers to Effective Communication: How We Fail to Communicate 129
Nonverbal Communication 134
How to Improve Communications with Customers 136
Special Problems in Communication 141
Communicating with Angry Customers 144
10 Personal Development 151
Understanding Personal Attitudes and Abilities 152
Personal Growth and Development 160
Part 4 Internal Service 169
11 Internal Customers and Suppliers 171
First Law of Internal Service 173
Second Law of Internal Service 174
Third Law of Internal Service 175
How Do People Practice Internal Service? 176
12 Principles and Practices of Internal Service: the Key to Quality 180
Service Practices: How to Get Improvement 188
Part 5 Application of Service Principles in Hospitality and Tourism 195
13 Classifying Service Organizations 197
14 Hotels 210
Unique Problems 212
Service Delivery Systems 213
15 Restaurants 217
Unique Problems 219
Service Delivery Systems 220
16 Air Transportation 224
Unique Problems 225
Service Delivery Systems 227
17 Cruise Lines 231
Unique Problems 232
Service Delivery Systems 233
18 Travel Agencies 238
Unique Problems 241
Service Delivery Systems 243.
Notes:
Includes bibliographical references and index.
ISBN:
0138089167
OCLC:
28723287

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