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Brand capital and industry evolution / Louis A. Thomas.
Lippincott Library HD31.W232 no.93-02
Mixed Availability
- Format:
- Book
- Author/Creator:
- Thomas, Louis A.
- Series:
- WP (Series) (Wharton School) ; #93-02.
- WP ; #93-02
- Language:
- English
- Physical Description:
- 34 pages : illustrations ; 28 cm.
- Place of Publication:
- [Philadephia, Pa.] : Dept. of Management, the Wharton School of the University of Pennsylvania, [1993]
- Notes:
- Working paper.
- Includes bibliographical references (pages 32-33).
- OCLC:
- 78469771
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