1 option
A catastrophe model for developing service satisfaction strategies / Terence A. Oliva, Richard L. Oliver, Ian C. MacMillan.
Lippincott Library HB615.S653 no.126
Mixed Availability
- Format:
- Book
- Author/Creator:
- Oliva, Terence Anthony.
- Series:
- Working paper series (Sol. C. Snider Entrepreneurial Center) ; no. 126.
- Working paper series / Snider Entrepreneurial Center ; no. 126
- Language:
- English
- Physical Description:
- leaves 83-95 : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School of the University of Pennsylvania, Snider Entrepreneurial Center, [1992]
- Notes:
- Reprint. Originally published in Journal of marketing 56 (July 1992), p. 83-95.
- Includes bibliographical references.
- Local Notes:
- Cover is missing.
- OCLC:
- 77775890
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.