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Influences on children's product requests and mother's responses : a multivariate analysis of diary data / by Caroline M. Henderson, Robert J. Kopp, Scott Ward.
Lippincott Library HF5415.M29753 no.92-022
Mixed Availability
- Format:
- Book
- Author/Creator:
- Henderson, Caroline M.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 92-022.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 92-022
- Language:
- English
- Physical Description:
- 24 leaves; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1992.
- Notes:
- "October, 1992."
- Includes bibliographical references.
- OCLC:
- 80974681
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