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Principles involving marketing policies : an empirical assessment / by J. Scott Armstrong, Randall L. Schultz.
Lippincott Library HF5415.M29753 no.93-001
Mixed Availability
- Format:
- Book
- Author/Creator:
- Armstrong, Jon Scott, 1937-
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 93-001.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 93-001
- Language:
- English
- Physical Description:
- 17 leaves ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1993.
- Notes:
- "January 1993."
- Includes bibliographical references.
- OCLC:
- 78248791
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