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Assessing a purchase-based measure of brand loyalty : share of category requirements / Chitrabhanu Bhattacharya, Peter S. Fader, Leonard M. Lodish.
Lippincott Library HF5415.M29753 no.92-014
Mixed Availability
- Format:
- Book
- Author/Creator:
- Bhattacharya, Chitrabhanu.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 92-014.
- Working paper ; no. 92-014
- Language:
- English
- Physical Description:
- 33 leaves ; 28 cm.
- Place of Publication:
- [Philadelphia, Pa.] : [Wharton School, University of Pennsylvania, Marketing Dept.], [1992]
- Notes:
- "June 1992."
- Includes bibliographical references.
- OCLC:
- 85002036
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