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Excess behavioral loyalty for high-share brands : deviations from the Dirichlet model for repeat purchasing / Peter S. Fader, David C. Schmittlein.
Lippincott Library HF5415.M29753 no.92-010R
Mixed Availability
- Format:
- Book
- Author/Creator:
- Fader, Peter S.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 92-010R.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 92-010R
- Language:
- English
- Physical Description:
- 26 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1992.
- Notes:
- "December 1992."
- Includes bibliographical references.
- OCLC:
- 84529499
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