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Determinants of competitor response time to a new product introduction / by Douglas Bowman and Hubert Gatignon.
Lippincott Library HF5415.M29753 no.92-007
Mixed Availability
- Format:
- Book
- Author/Creator:
- Bowman, Douglas.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 92-007.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 92-007
- Language:
- English
- Physical Description:
- 29 leaves ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1992.
- Notes:
- "April 1992."
- Includes bibliographical references.
- OCLC:
- 79656545
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