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Order-of-entry and the diffusion of trials for frequently purchased brands in a new category / by Philip M. Parker and Hubert Gatignon.
Lippincott Library HF5415.M29753 no.92-004
Mixed Availability
- Format:
- Book
- Author/Creator:
- Parker, Philip M., 1960-
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 92-004.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 92-004
- Language:
- English
- Physical Description:
- 21 leaves ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1992.
- Notes:
- "February 1992."
- Includes bibliographical references.
- OCLC:
- 81509587
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