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Media effects on advertising / by David W. Stewart and Scott Ward.
Lippincott Library HF5415.M29753 no.91-022
Mixed Availability
- Format:
- Book
- Author/Creator:
- Stewart, David W.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 91-022.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 91-022
- Language:
- English
- Physical Description:
- 72 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1991.
- Notes:
- Includes bibliographical references.
- OCLC:
- 82006530
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