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The newspaper survival book : an editor's guide to marketing research / Philip Meyer.
LIBRA Z286.N48 M49 1985
Available from offsite location
- Format:
- Book
- Author/Creator:
- Meyer, Philip.
- Language:
- English
- Subjects (All):
- Newspapers--Circulation.
- Newspapers.
- Newspaper publishing.
- Marketing research.
- Physical Description:
- x, 173 pages : illustrations ; 24 cm
- Other Title:
- Editor's guide to marketing research.
- Place of Publication:
- Bloomington : Indiana University Press, [1985]
- Notes:
- Includes index.
- Bibliography: pages 167-168.
- ISBN:
- 0253158354
- OCLC:
- 11134165
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