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Time-varying indicators of brand health derived from store level scanner data / Chitrabhanu Bhattacharya.
LIBRA Diss. POPM1993.10
Available from offsite location
LIBRA HF003 1993 .B575
Available from offsite location
- Format:
- Book
- Manuscript
- Microformat
- Thesis/Dissertation
- Author/Creator:
- Bhattacharya, Chitrabhanu.
- Language:
- English
- Subjects (All):
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Penn dissertations--Managerial science and applied economics.
- Managerial science and applied economics--Penn dissertations.
- Local Subjects:
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Penn dissertations--Managerial science and applied economics.
- Managerial science and applied economics--Penn dissertations.
- Physical Description:
- ix, 211 leaves : illustrations ; 29 cm
- Production:
- 1993.
- Notes:
- Thesis (Ph.D. in Marketing) -- Graduate School of Arts and Sciences, University of Pennsylvania, 1993.
- Includes bibliography.
- Local Notes:
- University Microfilms order no.: 93-21356.
- OCLC:
- 79335562
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