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The reactive viewer : a review of research on audience reaction measurement / Barrie Gunter and Mallory Wober.
Lippincott Library HE8700.65 G86 1992
Available
- Format:
- Book
- Author/Creator:
- Gunter, Barrie.
- Series:
- Television research monograph
- Television research monograph, 0962-7928
- Language:
- English
- Subjects (All):
- Television viewers--Attitudes.
- Television viewers.
- Television viewers--Great Britain--Attitudes.
- Television programs--Rating.
- Television programs.
- Television programs--Great Britain--Rating.
- Great Britain.
- Physical Description:
- v, 119 pages : illustrations ; 25 cm.
- Place of Publication:
- London : Libbey, [1992]
- Notes:
- On cover: ITC, Independent Television Commission.
- Includes bibliographical references (pages 109-114).
- ISBN:
- 086196358X
- OCLC:
- 27092969
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