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Global advertising : rhyme or reason? / Nükhet Vardar.
Lippincott Library HF5821 .V36 1992
Available
- Format:
- Book
- Author/Creator:
- Vardar, Nükhet, 1961-
- Language:
- English
- Subjects (All):
- Advertising.
- Export marketing.
- Advertising agencies--Management.
- Advertising agencies.
- Communication, International.
- Physical Description:
- xvi, 142 pages : illustrations ; 24 cm
- Place of Publication:
- London : P. Chapman Pub., [1992]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1853961434
- OCLC:
- 26250331
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