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Pushing the numbers in marketing : a real-world guide to essential financial analysis / David L. Rados.
LIBRA HF5415.122 .R33 1992
Available from offsite location
- Format:
- Book
- Author/Creator:
- Rados, David L., 1933-
- Language:
- English
- Subjects (All):
- Marketing--Mathematics.
- Marketing.
- Marketing--Statistical methods.
- Managerial accounting.
- Managerial economics.
- Physical Description:
- x, 184 pages ; 24 cm
- Place of Publication:
- Westport, Ct. : Quorum Books, 1992.
- Summary:
- This book covers in a vivid, readable style the basics of cost accounting, marginal analysis, and contribution accounting. These are the basic tools that marketers use day in and day out. Read this book and you will master these tools, and be on your way to developing more profitable marketing programs.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0899307361
- OCLC:
- 25164728
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