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Marketing the public sector : promoting the causes of public and nonprofit agencies / Seymour H. Fine.
LIBRA HF5415.122 .F56 1992
Available from offsite location
- Format:
- Book
- Author/Creator:
- Fine, Seymour H.
- Standardized Title:
- Social marketing
- Language:
- English
- Subjects (All):
- Social marketing.
- Nonprofit organizations--Marketing.
- Nonprofit organizations.
- Advertising, Public service.
- Physical Description:
- xxiv, 360 pages : illustrations ; 24 cm
- Place of Publication:
- New Brunswick, U.S.A. : Transaction Publishers, [1992]
- Notes:
- Originally published: Social marketing. Boston : Allyn and Bacon, c1990.
- Includes bibliographical references (pages 339-352) and indexes.
- ISBN:
- 1560006102
- OCLC:
- 24795375
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