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Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
LIBRA HF5415.5 .V38 1992
Available from offsite location
- Format:
- Book
- Author/Creator:
- Vavra, Terry G.
- Language:
- English
- Subjects (All):
- Customer relations.
- Customer services.
- Consumer satisfaction.
- Physical Description:
- xv, 292 pages : illustrations ; 25 cm
- Other Title:
- Relationship marketing.
- Place of Publication:
- Homewood, Ill. : Business One Irwin, [1992]
- Notes:
- Includes bibliographical references (pages 276-279) and index.
- ISBN:
- 1556236050
- OCLC:
- 25282140
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