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Global sourcing strategy : R&D, manufacturing, and marketing interfaces / Masaaki Kotabe.
Lippincott Library HD62.4 .K68 1992
Available
- Format:
- Book
- Author/Creator:
- Kotabe, Masaaki.
- Language:
- English
- Subjects (All):
- International business enterprises--Management.
- International business enterprises.
- Export processing zones.
- Offshore assembly industry.
- Physical Description:
- xvii, 235 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Quorum Books, 1992.
- Summary:
- This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The objective is to investigate the market performance of various global sourcing strategies employed by multinational firms.
- Notes:
- Includes bibliographical references (pages 215-229) and index.
- ISBN:
- 0899306675
- OCLC:
- 25094811
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