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Promotion & marketing for broadcasting & cable / [edited by] Susan Tyler Eastman, Robert A. Klein.
LIBRA HE8689.7 .P76 1991
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Broadcasting--Marketing.
- Broadcasting.
- Advertising--Television programs.
- Advertising.
- Physical Description:
- xix, 444 pages : illustrations ; 23 cm
- Edition:
- Second edition.
- Other Title:
- Promotion and marketing for broadcasting and cable
- Place of Publication:
- Prospect Heights, Ill. : Waveland Press, inc., [1991]
- Notes:
- Includes bibliographical references (pages 393-402) and index.
- ISBN:
- 0881335363 :
- OCLC:
- 23708888
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