1 option
The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates.
Van Pelt Library JF2112.A4 D53 1992
Available
- Format:
- Book
- Author/Creator:
- Diamond, Edwin.
- Language:
- English
- Subjects (All):
- Advertising, Political--United States.
- Advertising, Political.
- United States.
- Television advertising--United States.
- Television advertising.
- Physical Description:
- xiv, 418 pages : illustrations ; 23 cm
- Edition:
- Third edition.
- Place of Publication:
- Cambridge, Mass. : MIT Press, [1992]
- Summary:
- Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity.
- Notes:
- Includes bibliographical references (pages [399]-408) and index.
- ISBN:
- 0262041308
- 0262540657
- OCLC:
- 24700595
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.