Changing the essence : the art of creating and leading fundamental change in organizations / Richard Beckhard, Wendy Pritchard.

Format:

Book

Author/Creator:

Beckhard, Richard, 1918-1999.

Contributor:

Pritchard, Wendy, 1946-

Series:

Jossey-Bass management series

Jossey-Bass nonprofit sector series

Jossey-Bass public administration series

A Joint publication in the Jossey-Bass management series, the jossey-Bass nonprofit sector series, and the Jossey-Bass public administration series.

Language:

English

Subjects (All):

Organizational change.

Physical Description:

xviii, 105 pages : illustrations ; 24 cm.

Place of Publication:

San Francisco : Jossey-Bass Publishers, [1992]

Summary:

The rapidly changing conditions in today's business environment have made unprecedented demands on organizational leaders--demands that often require radical rethinking of purpose and priorities, visions of the future, and the very structure and functions of the organization. Changing the Essence uncovers the leadership behaviors necessary for initiating and managing fundamental change. Beckhard and Pritchard go beyond the basics, demonstrating strategies for securing organizationwide commitment to put vision into action. Beckhard and Pritchard confront the tension between short-term effectiveness (the quick fix) and the long-term health of the organization. They identify and explain each step to be taken during the transitional phase of the change process, including managing the work, creating an appropriate management structure, and developing a commitment strategy and plan.

Notes:

Includes bibliographical references (p. 97-100).

Includes index.

ISBN:

1555424120

OCLC:

24589815