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Brand equity and the extendibility of brand names / Arvind Rangaswamy, Raymond R. Burke, Terence A. Oliva.
Lippincott Library HF5415.M29753 no.90-019R
Mixed Availability
- Format:
- Book
- Author/Creator:
- Rangaswamy, Arvind.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 90-019R.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 90-019R
- Language:
- English
- Physical Description:
- 30 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1990.
- Notes:
- "July 1990, Revised: December 1990."
- Includes bibliographical references.
- OCLC:
- 81102915
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