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Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind.
Lippincott Library HF5415.153 .I55 1986
Available
LIBRA HF5415.153 .I55 1986
Available from offsite location
- Format:
- Book
- Series:
- Series on econometrics and management sciences ; v. 5.
- Series on econometrics and management sciences ; v. 5
- Language:
- English
- Subjects (All):
- New products--Marketing--Mathematical models--Congresses.
- New products.
- New products--Marketing--Mathematical models.
- New products--Marketing.
- Consumers' preferences--Mathematical models--Congresses.
- Consumers' preferences.
- Consumers' preferences--Mathematical models.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xvi, 318 pages : illustrations ; 24 cm.
- Place of Publication:
- Cambridge, Mass. : Ballinger, 1986.
- Notes:
- Based on a conference held in Oct. 1983 at Harvard University.
- Includes indexes.
- Bibliography: pages 281-299.
- ISBN:
- 0887300766
- OCLC:
- 13062590
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