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Broadcast advertising : a comprehensive working textbook / Sherilyn K. Zeigler, Herbert H. Howard.
Lippincott Library HF6146.B74 Z44 1991
Available
- Format:
- Book
- Author/Creator:
- Zeigler, Sherilyn K.
- Language:
- English
- Subjects (All):
- Broadcast advertising--United States.
- Broadcast advertising.
- United States.
- Physical Description:
- ix, 348 pages : illustrations ; 29 cm
- Edition:
- Third edition.
- Place of Publication:
- Ames : Iowa State University Press, 1991.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0813800722
- OCLC:
- 21301990
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