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Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.
LIBRA HE8700.65 .W42 1991
Available from offsite location
- Format:
- Book
- Author/Creator:
- Webster, James G.
- Series:
- Communication textbook series. Broadcasting
- Language:
- English
- Subjects (All):
- Television programs--Rating--Methodology.
- Television programs.
- Television viewers.
- Radio programs--Ratings--Methodology.
- Radio programs.
- Radio audiences.
- Methodology.
- Television programs--Rating.
- Physical Description:
- ix, 290 pages : illustrations ; 24 cm.
- Place of Publication:
- Hillsdale, N.J. : L. Erlbaum Assocociates, 1991.
- Notes:
- Includes bibliographical references (pages 264-278) and indexes.
- ISBN:
- 080580949X
- 0805802398
- OCLC:
- 21908791
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