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Commitment : the dynamic of strategy / Pankaj Ghemawat.

Lippincott Library HD41 .G48 1991
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Format:
Book
Author/Creator:
Ghemawat, Pankaj.
Language:
English
Subjects (All):
Competition.
Organizational effectiveness.
Strategic planning.
Decision making.
Managerial economics.
Physical Description:
xiii, 178 pages : illustrations ; 25 cm
Place of Publication:
New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1991]
Summary:
In this brilliant reassessment of how companies gain and sustain competitive advantage, Pankaj Ghemawat consolidates contemporary research in economics and other disciplines into a comprehensive yet practical framework for comparing commitments to strategically distinct options. This framework will help managers address specific strategic choices such as entry, exit, vertical/horizontal integration, capacity expansion, and innovation, as well as choices of generic strategy.
Notes:
Includes bibliographical references (pages 157-173) and index.
ISBN:
0029115752 :
OCLC:
23081140

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