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Contemporary perspectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.
LIBRA HF5415.13 .K46 1989
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kerin, Roger A.
- Language:
- English
- Subjects (All):
- Marketing--Planning.
- Marketing.
- Strategic planning.
- Physical Description:
- x, 453 pages : illustrations ; 24 cm
- Place of Publication:
- Boston : Allyn & Bacon, [1990]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0205123015
- OCLC:
- 20014278
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