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Cracking the Japanese market : strategies for success in the new global economy / James C. Morgan, J. Jeffrey Morgan.
Lippincott Library HF5415.12.J3 M66 1991
Available
LIBRA HF5415.12.J3 M66 1991
Available from offsite location
- Format:
- Book
- Author/Creator:
- Morgan, James C.
- Language:
- English
- Subjects (All):
- Marketing--Japan.
- Marketing.
- Corporations, American.
- Japan.
- Industrial management--Japan.
- Industrial management.
- Corporate culture--Japan.
- Corporate culture.
- Corporations, American--Japan.
- Competition--Japan.
- Competition.
- Competition--United States.
- United States.
- Japan--Economic conditions--1989-.
- Economic conditions.
- Japan--Economic policy--1989-.
- Economic policy.
- Physical Description:
- xxi, 295 pages : illustrations, map ; 24 cm
- Place of Publication:
- New York : Free Press ; Toronto : Collier Macmillan Canada : Maxwell Macmillan International, [1991]
- Summary:
- Applied Materials, Inc., an American company which supplies advanced processing equipment to the semiconductor industry, successfully cracked the Japanese market and now does nearly 50 percent of its business in Japan. The CEO of that company and his son, a business development specialist, offer profound insights into the problems facing U.S. companies in developing Japanese customers.
- Notes:
- Includes bibliographical references (pages 287-288) and index.
- ISBN:
- 0029216915 :
- OCLC:
- 22207239
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