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Marketing your hospital : a strategy for survival / Norman H. McMillan.
LIBRA RA965.5 .M37 1981
Available from offsite location
- Format:
- Book
- Author/Creator:
- McMillan, Norman H., 1925-
- Language:
- English
- Subjects (All):
- Hospitals--Marketing.
- Hospitals.
- Hospitals--Public relations.
- Physical Description:
- ix, 117 pages : illustrations ; 22 cm
- Place of Publication:
- [Chicago, Ill.] : American Hospital Pub., [1981]
- Notes:
- "Catalog no. 136100"--Cover, p. 4.
- Bibliography: pages 115-117.
- ISBN:
- 0939450518
- OCLC:
- 11235398
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