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Sunk costs and market structure : price competition, advertising, and the evolution of concentration / John Sutton.

Lippincott Library HD2326 .S88 1991
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Format:
Book
Author/Creator:
Sutton, John, 1948-
Language:
English
Subjects (All):
Industrial organization (Economic theory).
Game theory.
Advertising--Costs--Mathematical models.
Advertising.
Costs, Industrial--Mathematical models.
Costs, Industrial.
Advertising--Costs.
Mathematical models.
Physical Description:
577 pages : illustrations ; 24 cm
Place of Publication:
Cambridge, Mass. : MIT Press, [1991]
Summary:
Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure-conduct-performance paradigm developed by Joe S. Bain and his successors.
Notes:
Includes bibliographical references (pages [533]-554) and index.
ISBN:
0262193051
OCLC:
22731813

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