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European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield.
Lippincott Library HD2844 .R53 1992
Available
- Format:
- Book
- Author/Creator:
- Rijkens, Rein.
- Language:
- English
- Subjects (All):
- International business enterprises--Europe.
- International business enterprises.
- Advertising--Europe.
- Advertising.
- Europe.
- Physical Description:
- xiv, 210 pages : illustrations ; 25 cm
- Place of Publication:
- London : Cassell, 1992.
- Notes:
- Includes bibliographical references (pages 109-110).
- ISBN:
- 0304317969
- OCLC:
- 26387906
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