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The believability of advertising in five media : results from a recent nationwide survey.
Lippincott Library HF6107 .B44 1981
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising media planning.
- Advertising.
- Radio advertising.
- Television advertising.
- Physical Description:
- 25 leaves : illustrations ; 28 cm
- Place of Publication:
- New York : Newspaper Advertising Bureau, 1981.
- Notes:
- Includes tables.
- OCLC:
- 8498561
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