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A pilot study of relative effectiveness of different media mixes in launching a motion picture / [prepared by the Newspaper Advertising Bureau.
LIBRA HF6161.M6 P54
Available from offsite location
- Format:
- Book
- Series:
- Research report (Newspaper Advertising Bureau (New York, N. Y.))
- Research report
- Language:
- English
- Subjects (All):
- Advertising--Motion pictures.
- Advertising.
- Motion picture audiences.
- Physical Description:
- 22 leaves : illustrations ; 29 cm.
- Place of Publication:
- New York : Newspaper Advertising Bureau, 1975.
- Notes:
- "June 1975."
- OCLC:
- 10412066
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