Analysis of bank marketing expenditures.

Format:

Journal/Periodical

Contributor:

Bank Marketing Association.

Bank Public Relations and Marketing Association (U.S.).

Series:

Research report.

Research report

Language:

English

Subjects (All):

Advertising--Banks and banking--Periodicals.

Advertising.

Advertising--Banks and banking.

Genre:

Periodicals.

Physical Description:

volumes ; 28 cm.

1957-

Former Title:

Analysis of bank advertising expenditures 1957-65

Bank advertising: analysis of expenditures 1966-69

Analysis of bank advertising expenditures 1970-71

Place of Publication:

Chicago : Bank Marketing Association.

Notes:

Issued by the association under its earlier names: 1957-64, Financial Public Relations Association; 1965-70, Bank Public Relations and Marketing Association.

Related Work:

Bank Public Relations and Marketing Association (U.S.). Analysis of bank advertising expenditures.

Bank Public Relations and Marketing Association (U.S.). Bank advertising: analysis of expenditures.

OCLC:

3010426