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Predictive validation of linear marketing models / by Arvind Rangaswamy, Bari Harlam, Leonard M. Lodish.
Lippincott Library HF5415.M29753 no.90-026
Mixed Availability
- Format:
- Book
- Author/Creator:
- Rangaswamy, Arvind.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 90-026.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 90-026
- Language:
- English
- Physical Description:
- 26 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1990]
- Notes:
- Includes bibliographical references.
- OCLC:
- 187445284
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