1 option
The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.
Lippincott Library HF5821 .L58 1986
Available
- Format:
- Book
- Author/Creator:
- Lodish, Leonard M.
- Series:
- Wharton executive library
- The Wharton executive library
- Language:
- English
- Subjects (All):
- Advertising.
- Sales promotion.
- Physical Description:
- xiii, 188 pages : illustrations ; 22 cm.
- Place of Publication:
- New York : Oxford University Press, 1986.
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0195037022
- OCLC:
- 12421016
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.