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Marketing's potential contribution to consumer behavior research : the case of diffusion theory / Thomas S. Robertson.
Lippincott Library HF5415.M29753 no.83-027
Mixed Availability
- Format:
- Book
- Author/Creator:
- Robertson, Thomas S.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 83-027.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 83-027
- Language:
- English
- Physical Description:
- 1 volume (unpaged) ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1983]
- Notes:
- Includes bibliographical references.
- OCLC:
- 248992524
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