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Competition as a moderator of the effect of advertising on sales / Hubert Gatignon.
Lippincott Library HF5415.M29753 no.82-030
Mixed Availability
- Format:
- Book
- Author/Creator:
- Gatignon, Hubert.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 82-030.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 82-030
- Language:
- English
- Physical Description:
- 39 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1982]
- Notes:
- "December 1982."
- Includes bibliographical references.
- OCLC:
- 59112194
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