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Product positioning and market segmentation : marketing and corporate perspectives / Yoram Wind.
Lippincott Library HF5415.M29753 no.79-037
Mixed Availability
- Format:
- Book
- Author/Creator:
- Wind, Yoram.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 79-037.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 79-037
- Language:
- English
- Physical Description:
- 30 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1979]
- Notes:
- "Revised September 21, 1979."
- Includes bibliographical references.
- OCLC:
- 248990533
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