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The value of portfolio planning methods for strategic marketing decisions : experimental results / by J. Scott Armstrong, Roderick J. Brodie.
Lippincott Library HF5415.M29753 no.89-031
Mixed Availability
- Format:
- Book
- Author/Creator:
- Armstrong, Jon Scott, 1937-
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 89-031.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 89-031
- Language:
- English
- Physical Description:
- 22 leaves ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1989]
- Notes:
- "September 1989."
- OCLC:
- 248989999
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