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Fact-based strategies for managing advertising and promotion dollars : lessons from single source data / by Magid M. Abraham, Leonard Lodish.
Lippincott Library HF5415.M29753 no.89-006
Mixed Availability
- Format:
- Book
- Author/Creator:
- Abraham, Magid M.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 89-006.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 89-006
- Language:
- English
- Physical Description:
- 24 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1989]
- Notes:
- "February 1989."
- OCLC:
- 248989958
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