Fact-based strategies for managing advertising and promotion dollars : lessons from single source data / by Magid M. Abraham, Leonard Lodish.

Format:

• Book

Author/Creator:

• Abraham, Magid M.

Contributor:

• Lodish, Leonard.
• Wharton School. Marketing Department.

Series:

• Working paper (Wharton School. Marketing Department) ; no. 89-006.
• Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 89-006

Language:

English

Physical Description:

24 leaves : illustrations ; 28 cm.

Place of Publication:

Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1989]

Notes:

"February 1989."

OCLC:

248989958