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Market discontinuities and strategic planning : a research agenda / Vijay Mahajan, Jerry Wind.
Lippincott Library HF5415.M29753 no.89-004
Mixed Availability
- Format:
- Book
- Author/Creator:
- Mahajan, Vijay.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 89-004.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 89-004
- Language:
- English
- Physical Description:
- 27 leaves ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1989]
- Notes:
- "December 1988, Revised January 1989."
- OCLC:
- 248988695
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