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Five marketing mistakes / Scott Ward.
Lippincott Library HF5415.M29753 no.87-009
Mixed Availability
- Format:
- Book
- Author/Creator:
- Ward, Scott.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 87-009.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 87-009
- Language:
- English
- Physical Description:
- 24 leaves ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1987]
- Notes:
- "March, 1987."
- Includes bibliographical references.
- OCLC:
- 248986136
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