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Extensions of Bagozzi's holistic construal / Terence A. Oliva and R. Eric Reidenbach.
Lippincott Library HF5415.M29753 no.85-036
Mixed Availability
- Format:
- Book
- Author/Creator:
- Oliva, Terence Anthony.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 85-036.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 85-036
- Language:
- English
- Physical Description:
- 23 leaves, 10 unnumbered leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1985]
- Notes:
- "November 1985."
- Includes bibliographical references.
- OCLC:
- 248985583
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