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Innovation diffusion models of new product acceptance : a reexamination / Vijay Mahajan and Yoram Wind.
Lippincott Library HF5415.M29753 no.85-038
Mixed Availability
- Format:
- Book
- Author/Creator:
- Mahajan, Vijay.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 85-038.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 85-038
- Language:
- English
- Physical Description:
- 26 leaves ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1985]
- Notes:
- "September 1985."
- Includes bibliographical references.
- OCLC:
- 248984444
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