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Modeling marketing interactions with application to salesforce effectiveness / Hubert Gatignon, Dominique M. Hanssens.
Lippincott Library HF5415.M29753 no.84-007R
Mixed Availability
- Format:
- Book
- Author/Creator:
- Gatignon, Hubert.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 84-007R.
- Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 84-007R
- Language:
- English
- Physical Description:
- 33 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1985]
- Notes:
- "September 1985."
- Includes bibliographical references.
- OCLC:
- 248984353
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