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Proposition formation and programmed marketing / Ralph F. Breyer.
Lippincott Library HF5415.M29753 no.80-024
Mixed Availability
- Format:
- Book
- Author/Creator:
- Breyer, Ralph F.
- Series:
- Marketing Department working paper series ; no. 80-024.
- Marketing Department working paper series ; no. 80-024
- Language:
- English
- Physical Description:
- 29 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : University of Pennsylvania, Wharton School, [1980]
- Notes:
- Includes bibliographical references.
- OCLC:
- 248984257
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