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An experimental investigation into the effect of subliminal stimulation on consumer behavior.
LIBRA HF003 1985 .K79
Available from offsite location
LIBRA Microfilm P38:1985
Available from offsite location
LIBRA Diss. POPM1985.83
Available from offsite location
- Format:
- Book
- Manuscript
- Microformat
- Thesis/Dissertation
- Author/Creator:
- Kohli, Rajeev.
- Language:
- English
- Subjects (All):
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Local Subjects:
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Physical Description:
- xi, 199 leaves : illustrations ; 29 cm
- Production:
- 1985.
- Notes:
- Thesis (Ph.D. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1985.
- Includes bibliography.
- Local Notes:
- University Microfilms order no.: 85-15395.
- OCLC:
- 244884766
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